I always like to hear what other successful people in marketing and social media are saying about the space. One interesting interview with a director of interactive/social media can be found here.
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Even older advertising mediums are utilizing new digital technologies. One example of this is a billboard. Rarely will you see a regular poster billboard anymore. There are video and digital components that advertisers are utilizing to make things more eye-catching and increase trackability of responses. Mashable covers 10 impressive interactive billboards here.
Read MoreThe economy is a concern for every American (and for most around the world). There are so many stories out lately, though, that can feed into some good old fashioned optimism. Check out this article in the OC Business Journal to read about Billabong and their recent success.
I have seen many small and medium size companies shoot themselves in the foot because they fail to utilize simple marketing rules for their websites. With the advancements in technology, even those with basic computer skills can get a nice looking website. Getting a consultant can help, too… and it’s not crazy expensive.
This article on Mashable lays out eight tips for small businesses and their homepage design.
Photo by Sean MacEntee
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SXSW is an amazing conference. If you haven’t heard of it, check it out. Everyone in interactive, film and music should know about it. I’d love to attend… we’ll just have to see if it’s in the budget! 
It happens in Austin, TX from March 9-18, 2012.
Read MoreFinding the right people to hire is tough. Anyone who’s hired one person or a team knows that is the case.
This article is a good reminder of some of the little things we can do as hiring managers and supervisors so that when we get good people, we can keep them around.
Check out these tips on how to keep good employees
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The OC Register recently ran a study showing the average pay in some of the biggest counties (across all industries).
Read the story about how Orange County compares here
| Rank | County | Wage |
|---|---|---|
| 1 | New York, N.Y. | $1,572 |
| 2 | King, Wash. | $1,234 |
| 3 | Harris, Tex. | $1,083 |
| 4 | Dallas | $1,032 |
| 5 | Cook County, Ill. | $1,008 |
| 6 | ORANGE COUNTY | $975 |
| 7 | Los Angeles | $972 |
| 8 | San Diego | $943 |
| 9 | Maricopa,Ariz. | $859 |
| 10 | Miami-Dade, Fla. | $853 |
| U.S. | $870 |
I know from experience the life a job seeker leads. There is a lot to be done. At least, there is some good data showing hiring is up. In the last few months, I’ve seen marketing jobs looking very promising. Of course only time will tell what the recent S&P US Credit Rating fall will do to the job market, along with the rest of the economy.
Read the full article here on money.cnn.com
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