— Hiring Digital

A few to check out:

Wednesday, 10/12 – OC AMA Orientation, 6 pm

Learn why 20,000 people across the country are members of the American Marketing Association.  The Orange County Chapter has great local and national benefits and this FREE event lets you find out all about them!

Click here for more info and to register

 

Saturday, 10/15 – ProductCamp SoCal, 8 am – 4 pm

Product marketers and managers… this is the event for you!  Over 300 people are registered for this FREE “un-conference” where the attendees call the shots and determine what topics/speakers are a part of the event sessions.

Click here to get all the details and register

 

Wednesday, 10/19 – OC AMA Signature Speaker Series, 5 – 8 pm

This event includes an optional career development session on prospecting for jobs, networking with OC marketers, and a Signature Speaker who will be presenting on how marketing departments and sales departments can and should successfully work together.  Pricing is $35 for OC AMA Members and $50 for non-members.

Check out the OC AMA site for more details and to register or email info@orangecountyama.org to register.

 

 

 

 

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The OC AMA event last week also included a session at the beginning for those who are in transition.  Mark Steiman, with Kinecta Federal Credit Union was nice enough to provide the group with tips for interviewing from an HR Officer’s perspective.

If you weren’t able to attend, here are some key points from the session with Mark:

• The business environment today has caused a change in people’s actions — more people stay put and are less likely to take risks because of economic uncertainty.

• Collaboration has increased because people have to find different and cost effective ways to solve a problem.

• The interview– What are they (HR, the person interviewing you) thinking: Am I making the good hiring decision?  I can’t afford to mess up… It wastes time and money.  Can I get this person with my budget?  How can this person help me?  How quickly can they execute results?  Is this person compatible with my team?

• A recent Gallup poll showed that only 29% of people say they are engaged in their organization.  The others are not engaged or are actively disengaged.

• By age 42, the average American will change jobs 11 times (Source: Wall Street Journal, 12/08)

• You must be responsive to change and have resiliency in order to be successful

 

• When it comes to you and the interview:

- You get out of it what you put into it

- Do your homework: Be prepared! Spend a minimum of 10 hours of homework for any interview that you do.  Maybe 1% will spend more than 4-5 hours

- Be realistic- this is one of many interviews you may have

• It is generally appropriate to ask the salary when they ask what you want to make.

 

• What NOT to do on an interview –

- Nervous habits- drumming fingers, cracking knuckles, shaking foot, clicking pen

- Be a motor mouth: This tends to say to the interviewer that you are concerned with yourself & not a team player.  Instead, be succinct!

- Have a dead fish handshake: Show confidence before and after the interview (giving a great first and last impression).

- Joke around about inappropriate things

- Ask to get a tour unless you are a final candidate

 

• Why people do things–

1. Save time

2. Save money

3. Make money

4. Added piece of mind or security

5. Because it feels good

Anything you talk about should link up to one of those five things!

 

• Focus on profit generating activities:

Reduce operating expenses

Head off rising employment risks (retention)

Upgrade your workforce

Capitalize on new opportunities

Make use of incentive compensation plans

Make the most of your training – how have you learned and applied it

Improve communication on the team

Improve peace of mind

 

Lastly, remember that persistence is critical!

Thanks, Mark for sharing these tips!  You can catch the next career development session with the OC AMA at its event on October 19.  More details to come, which will be on their website soon.

 

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Approximately 90 people attended the OC AMA‘s last installment of its FREE Summer Series at The Hotel Hanford, designed to re-introduce the OC marketing community to the organization.  It included networking and a career development session.  Here are the notes if you weren’t able to make it:

Jim Alessandro, the SVP of Global Strategy and Planning at The Walt Disney Company, was the main presenter with –

Brand leadership means following the consumer?

Key points from Jim’s presentation:

• It’s not what we market, but who we are marketing to: You need to understand where your customer is and how to reach them.

• Your customer is in control: Consumers are informed today, so you must be consistent with what your consumers need and want.

• Marketers often chase trends – which Jim calls ‘random acts of marketing.’

• It’s good for marketers to think: What are you here to do for people?

• A good brand knows what need it fills and avoids getting sidelined by unrelated business opportunities.  And it’s important to understand how consumers’ approach to that need changes over time.  You should constantly be asking yourself: How well do you deliver against the consumer needs?

• Some examples of companies who are adapting because of changes with their consumers:

Best Buy- investing in employee training & retention, online presence, and customer service (Their competitor, Circuit City, didn’t adapt and ended up going out of business).

Barnes & Noble – embraced electronic books with the Nook (Their competitor Borders didn’t and is now closing).

Disney – They realize that people go to have a good time with family and friends.  Everything is centered around that, even when targeting different people and families around the world.

• It is important to know what won’t change, too, with your consumers.  Know what they will always look for in your brand.

Check out the next events coming up on their website.

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AMA is a national marketing organization with local chapters, including right here in Orange County.  As a member, you get great resources such as access to free webinars and white papers.  This white paper is available on digital marketing and social media, even to non-members as a sneak peek of the types of content members get access to on a regular basis.  Just wanted to share!

Click here to access the white paper on digital marketing

 

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Many companies create branded apps for their customers, but sometimes it seems that they do it just to have one.  Because it’s the thing to do.  Usability and customer experience is key, though, and should be the driver for the development.  The app needs to add value and be easy to use.  Read this article to see what apps were voted as favorites. (Courtesy of Open Forum)

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If you’re looking to meet other OC marketing people and stay up-to-date on the latest topics, here are a couple events coming up later this month in marketing/digital marketing!

 

PCE, IABC, OC Ad Fed, OCAMA and OC PRSA – Present a great night focused on networking and mobile marketing

Tuesday, 9/20 @ Canaletto’s in Newport Beach

Get details and register here

 

OCAMA – Disney speaker talks Brand leadership, interview tips for career development, networking and discounted head shots from a great local photographer

Wednesday, 9/21 @ The Hotel Hanford in Costa Mesa (5-8 pm)

More info and register here

 

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Businesses haven’t really been able to do much with it yet and new things are promised to be on the horizon.  But, what exactly is going on with Google+?  Short attention spans with companies and developers are making its future unclear.

Read this article on Search Engine Land to learn more.

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The CMO of Taco Bell recently resigned.

Read about it on the Orange County Business Journal website.

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Many companies look to partners — agencies, social media aggregators, and vendors — to help know what social media activity is going on and measure it.

Coca-Cola is looking for an agency to find out what people are saying about them online.

Read the article on Ad Age here.

 

 

 

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One organization is rolling out the use of iPads in a new and different way — The Tampa Bay Buccaneers football team.

Interesting to see companies updating how they do things with new technology.  Wonder if other teams will follow this trend.

Read the story here on Mashable

 

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